In partnership with CBRE, I was invited (as part of my Integral role) to be actively involved in their 2nd Annual #LIVED14, which was held at Exchange Station in Liverpool on Friday 4th July 2014.
The event was arranged to showcase and promote environmental technology and best practice to the local businesses and the community in Liverpool City centre.
Throughout the day Integral offered help, support and advice to attendees on how to reduce their carbon emissions, optimise their building assets performance and offer a number of solutions to help them save money. It was my duty to capture the day’s events and create a video case study so that we could use this in our CSR activities.
In the weeks and days before the event I promoted the event using various social media platforms such as Linkedin and Twitter to create the exposure of this event to our followers and people within the industry.On the day, I set about creating various shots from across the event which could then be assembled to create a video case study.
The project took just over a week to complete and after using adobe’s after effects, photoshop and Illustrator I produced a 2 minute case study that showcases all the action from CBRE’s environmental day.
The main aim of the video was to promote CBRE’s and Integral’s environmental days which highlights new technologies and best practice guides to those located in the Merseyside region. With over 150 people in attendance, the day was a huge success and we reached over 23 thousand accounts through twitter using the hashtag #LIVED14.
The video has been posted on to Integral’s YouTube page and to-date has had 200 views.
I’d like to say huge thank you to all the staff at Exchange Station, including Martin Riley, Bernadette King and Paul Thomas as without them this event wouldn’t have been possible.
The event went so well we have been invited back this year.