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Project Brief

As a member of the BIFM North committee, I was tasked to deliver a full media marketing package for the BIFM North Summer Ball event which will take place on Thursday 9th July 2015 at the Hilton Hotel in Manchester.

The ongoing project consists of various digital marketing solutions, from the initial design of the promotional video, website, poster and email’s to the ongoing delivery of our content marketing and cross channel social media promotions.

Project Delivery 

Working with the BIFM North committee members, the Hilton Hotel in Manchester and our events production teams (Icatching), our aim is to deliver a 5 star event for 450+ Facilities Management Professionals based in the North of England.
To deliver a project of this magnitude we have weekly conference calls and meetings to discuss various aspects of the project and it’s my role to create a buzz about these meetings and the final event.

Using my extensive sales and marketing experience it’s my duty to come up with innovative ideas to promote this event and to date we have utilised a number of platforms and formats including video, email and all social media platforms.

We wanted to keep things simple for our guests, so I created a one page website BIFM North Summer Ball 2015 which will make it easier for our guests to book their tickets, rooms and to even re-live last year’s event.

I have also set up an individual event hashtag for this year’s Summer Ball which is #BIFMNrthball15 this will helping our followers/members keep an eye on the events progression and promotions. The hashtag was a great success at last year event and we reached over 14,000 accounts making our event one of the most talked about events of 2014. Why not check out the tweets from the event at #BIFMNthball14 

Project Impact 

I’ve worked with BIFM North for over 18 months now and have helped them become the second largest region within the UK. Through the delivery of our bespoke social media and marketing solutions we now have over 1,400+ followers on Twitter, 900+ members on Linkedin and 1,800+ BIFM members in the North Region.

To-date we are ahead of our forecasted sales for our Summer Ball event from this time last year and with a number of future promotions planned before the big day we hope to reach our target of 450 attendees to our event.

 

For further updates on this event please follow us on Twitter @BIFM_North

Should you wish to purchase a ticket for the event please “Book your tickets here” 


Promotional Videos

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